These Days In-mold Labeling is Gaining popularity

In-mold labels (IML) are used for labeling or decoration of an object, while it is formed in the mold. Integration of decoration process and molding process cuts total production cost, however, increases manufacturing time. In-mold labels are designed to provide flexibility and lower production costs over conventional post-molding labels and decorating technologies. IML uses a variety of colors, special effects, and textures. IML are durable and aesthetically appealing. 
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In-mold labeling and decorating is completed using plastic injection molded process, and the films do not undergo any secondary procedures, thus excluding post-molding labeling, labor cost required for decorating, equipment costs, and time. As the packaging and labeling are prepared using the same material, the package is fully recyclable. Due to the lightweight of films and ability to be stacked tightly, it results in decreased delivery discharges, less wasted space, and a much smaller transportation footprint. IML have lesser risk of break waste and is safer than glass and metals. In-mold labeling is gaining popularity, as it is increasingly used as a front-line marketing and branding tool for consumer goods.

Among the material type, polypropylene was the most dominant segment in the market. This was owing to factors such as high resistance to external factors such as water, dust, high temperatures, and sunlight. This makes these films excellent solution for plastic packing for frozen or refrigerated products. They are also scratch resistant, shrink proof, and tear resistant. Apart from this, bottles and containers that are manufactured using these polypropylene films can be recycled, without the need to remove label prior to the recycling process. These are the factors aiding in increasing demand for in-mold labelling. These labels offer excellent adhesion properties thus reducing the need for additional additives. Because of its superior characteristics, high performance, and lower costs as compared to other polymers and resins, polypropylene fibers are largely used in the IML market

Manufacturers are focusing on various organic and inorganic strategies, to strengthen their position in the global in-mold label market. For instance, CCL Industries Inc. acquired Treofan for US$ 255 Mn, in 2018 thus, stren

gthening their position in the global in mold market. Some of the major players operating in global in-mold label market include Avery Dennison, CCL Industries, Constantia Flexibles, Jindal Films Americas LLC, Coveris, EVCO Plastics, and Inland labels

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