Alcohol Ingredients

According to Coherent Market Insights, France recorded the highest per capita consumption of whiskey, accounting for 2.36 liters in 2014. Uruguay was placed second, with a per capita consumption of 1.85 liters, while the U.S. ranked third with 1.32 liters. Furthermore, the South Asian Nations consumed over 1.8 billion liters of whiskey in 2015. These countries are majorly responsible for the high demand for alcohol ingredients. Additionally, rising young adult demographic and rising purchasing power of consumers are major factors boosting the demand for alcoholic beverages, in turn fuelling growth of the alcohol ingredients market.

However, excessive consumption of alcohol has adverse effects on human health such as the development of head and neck cancers irregular heartbeat, increased risk of strokes and liver cell inflammation, which hampering growth of the alcoholic beverages sector, which in turn, is expected to restraint growth of the alcohol ingredients market. According to the World Health Organization (WHO), over 3.6 million deaths occurred each year across the globe, due to excess consumption of alcohol.

Among ingredients type, the salts & flavors segment held a dominant position in the global alcohol ingredients market in 2016. Dominance of this segment is attributed to the extensive use of natural or artificial flavors in alcoholic beverages, including spirits, beers, and wines.

Among beverage type, the distilled spirits segment is expected to record the fastest growth during the forecast period, owing to the rising consumption of distilled spirits worldwide. According to Coherent Market Insights’ analysis, the global distilled spirits market is expected to cross over US$ 37 billion by 2025.

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Alcohol Ingredients Market Outlook

• Europe held a dominant position in the alcohol ingredients market in 2016, owing to the high consumption of alcoholic beverages in the region. According to the Organization for Economic Co-operation and Development (OECD), in 2012, Lithuania recorded the highest alcohol consumption in European Union and in 2014, the consumption of alcohol among adults was recorded at 15.2 liters per capita. Furthermore, according to the World Bank, in 2015, the per capita consumption of alcohol in Belarus was recorded at 17.1 liters, compared to the global average of 6.3 liters.
• Asia Pacific is expected to witness fastest growth in the global alcohol ingredients market during the forecast period. This is majorly attributed to the steadily growing food and beverage industry and the increasing expenditure on alcoholic beverages in the region. According to Food Industry Asia (FIA), in 2014, the food industry contributed US$ 10.91 billion to the economy of Singapore, while according to the European Union, the total consumer spending on food and beverages in Singapore is expected to grow by 5 percent annually, from 2016 to 2018. This in turn, is expected to increase growth of the retail food sector in the country. South Korea is the fourth-largest economy in Asia Pacific and according to the Agriculture and Agri-Food Canada, the off-trade volume of total alcoholic beverage consumption in South Korea increased from 2085.0 million liters in 2015 to 2136.3 million liters in 2016.

The alcohol ingredients market is marked by intense competition from the major players operating in this market. Frequent mergers and acquisitions, joint ventures and partnerships, product innovation, and geographical expansions are among the key strategies adopted by these players, to ensure long-term sustenance in the market. In 2014, Chr. Hansen Holdings A/S launched a new range of viniflora products such as viniflora NoVA. It is a new generation lactobacillus plantarum, best suited for the production of red wine in warm climate conditions.

Vetiver Oil Market

Vetiver oil is an essential oil that is extracted through steam distillation of vetiver roots. The vetiver plant is found in India, Haiti, and Indonesia. It has a soothing and stabilizing scent, which increases its utilization in fragrances, and is further used as a major constituent in approximately one-fifth of all fragrances. The oil’s soothing and calming aroma has led to its increased adoption as a complementary treatment for anxiety, depression, and other mental health disorders, including ADHD and PTSD. Among applications, the pharmaceutical segment is expected to be the fastest growing segment in the market, owing to its sedative, nervine, and antiseptic properties. Moreover, vetiver oil can be used as a pest repellant in conjunction with other essential oils.

Low quality and quantity of raw materials used for the production of vetiver oil is the major factor restraining growth of the vetiver oil market. Harvesting the crop at inappropriate times reduces the quality and value of the vetiver roots. Rampant premature harvesting of roots practiced by farmers in Haiti is mainly due to poor financial conditions of farmers in the region.

North America and Europe accounted for a major share in the global vetiver oil market, in terms of revenue, in 2016. North America held a share of 30.9%, in terms of revenue, followed by Europe (37.2 %). The dominance can be attributed to a highly developed and mature market for fragrances in these regions. Asia Pacific was valued at US$ 9.0 million in 2016 and is expected to exhibit a CAGR of 16.45%, to reach US$ 34.17 million by 2025. Growing demand for vetiver oil in Asia Pacific due to rising consumer awareness coupled with growing demand for fragrances has augmented the market growth. Moreover, increased utilization of vetiver oil as flavoring in pan masala and chewing tobacco has fueled the market growth. According to World Health Organization (WHO), in 2016, South Asia accounted for around 80% of the world’s chewable tobacco users.

Latin America is also projected to be an attractive target region for sales of vetiver oil. This is attributed to a highly developed market for fragrances. According to ABIHPEC (Associação Brasileira da Indústria de Higiene Pessoal, Perfumaria e Cosméticos), Brazil was the world’s largest market for sales of fragrances in 2016. However, the slowdown of Brazil’s economy affected sales of fragrances. The Brazilian economy shrank by 3.6% and 3.8% in 2016 and 2015 respectively. According to the International Monetary Fund, the Brazil economy is expected to bounce back and grow by 1% in 2017.

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North America and Europe accounted for major shares in the global vetiver oil market, in terms of revenue, in 2016 and this trend is projected to sustain over the forecast period. The regions held a combined market share of 68.1% in 2016. In Asia Pacific, the lack of awareness among populace in rural areas of emerging economies and premium pricing are major factors restraining the vetiver oil market growth.

Major Players in the Global Vetiver Oil Market

Major players operating in the global vetiver oil market include International Fragrance and Flavor Inc., Lluch Essence SL, UniKode S.A., Frager S.A., Robertet Group, Ernesto Ventos S.A., Floracopeia Inc., Fleurchem Inc., and Haiti Essential Oil Co. S.A.

Dairy Nutrition Market

Dairy products contain essential nutrients including vitamin A, D & B12, protein, calcium, phosphorus, carbohydrates, potassium, niacin, and riboflavin. Regular consumption of dairy products aids in improving overall health and owing to this fact, dairy nutrients are widely been used in a variety of products including energy bars, dietetic formulations, low-fat spreads, infant formulas, and geriatric nutritional products.

Major factors propelling growth of the global dairy nutrition market include increasing popularity of functional foods, and rising consumption of dairy protein for muscle building in youths. Extensive use of milk-based ingredients in hair and skin care cosmetics coupled with increasing number of cases of osteoporosis, cardiovascular diseases, malnutrition, and obesity is also expected to fuel growth of the market over the forecast period (2017–2025).

However, growing cases of lactose intolerance and lack of awareness regarding health benefits of consumption of dairy products among consumers are the major factors adversely affecting the market growth. Moreover, lack of awareness regarding consumption of colostrum products that help boosting the immune system, recovery after athletic activity, and increases lean muscle mass is another factor restraining growth of the market.

North America held a dominant position, in terms of revenue, in the global dairy nutrition market in 2016, and accounted for a share of 33.82%. This is attributed to increasing prevalence of obesity in the region as dairy proteins helps reducing adipose mass and body weight, these factors are promoting the adoption of dairy nutrition among obese, overweight and diabetic patients. According to the data provided by the Centers for Disease Control and Prevention (CDC), in 2017, over one-third (36.5%) of the adults in the U.S. were found obese and according to the National Center for Biotechnology Information (NCBI), in 2014, 8.3% of the population or 25.8 million individuals had diabetes in United States. These are the factors, majorly propelling the demand for dairy protein in North America.

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Asia Pacific is projected to be the fastest growing region in the global dairy nutrition market, registering the highest CAGR of 9.13% over the forecast period. Major factors propelling growth of this market include increasing number of health conscious consumers and rapidly growing food processing industry in the region. Moreover, there is a high demand for dairy nutrition worldwide as these products have high calcium content, which aids in boosting bone density and helps reducing osteoporosis risk. According to the data provided by the National Center for Biotechnology Information (NCBI), in 2014, osteoporosis was major public health issue in Japan and approximately 15% of women in Japan aged 50 and older, were at risk from osteoporosis. According to the data provided by UNICEF, in 2014, around 78 Mn children were found in South Asia suffering from stunted growth. These are the factors anticipated to support the overall growth of dairy nutrition market in the region.

Among ingredient segments, dairy protein accounted for a dominant share in the market in 2016 and the segment is further classified as whey protein and casein protein. Whey protein is a high-quality protein, which is derived from cow’s milk. Moreover, it has high content of essential amino acids, which is fuelling demand for this protein, globally.

Grain Analysis Market

Some of the major drivers of the global grain analysis market are stringent quality and safety regulations by the government, globalization in grain trade, and prevention from potential foodborne illness outbreak. Technological advancement of instruments with high accuracy and ability to test wide range of contaminants is a major driving factor for the growth of grain analysis market. However, lack of awareness among population and improper regulatory laws are some of the major restraints in the grain analysis market.

Grain Analysis Market Taxonomy:

On the basis of target tested, the Grain Analysis Market is segmented into:

• Genetically Modified Organisms (GMOs)
• Pathogens
• Pesticides
• Mycotoxin
• Organic contaminants
• Others

On the basis of grain types, the Grain Analysis Market is segmented into:

• Oilseeds
• Pulses
• Cereals

On the basis of components, the Grain Analysis Market is segmented into:

• Instruments
• Reference materials
• Consumable
• Reagents

On the basis of end use, the Grain Analysis Market is segmented into:

• Feed
• Food

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Grain Analysis Market Outlook:

• Asia Pacific is the fastest growing region in grain analysis market. China and India are the major economies in this region with largest number of consumers and producers. According to the Food and Agricultural Organization, the production of rice in Asia is around 90% of the total world rice production, which is a major growth driver for growth of grain analysis market. The large quantities of grains being damaged from insects and microorganisms and exposure from heat has also resulted in the demand for grain analysis. Stringent government regulations, improvement in technology, and need of analysis for preservation of food for longer period is a key factor in driving the growth of grain analysis market.
• North America and Europe are the leading market for grain analysis in 2016. The U.S, Canada, Germany, and France are some of the major economies in agricultural trade in these regions. According to United States Department of Agriculture, in 2012, about 355 million metric tons of food grain was produced by the U.S, which increased to 443 million metric tons in 2014. The increase in production of food grains offers an attractive market for grain analysis in this economies. Grain analysis also helps to detect pesticide residue and offers prevention from different food borne diseases, which is expected to further drive the growth of grain analysis market over the forecast period.

Key players in the Grain Analysis Market:

Some of the major players in the Grain Analysis market are Waters Corporation (U.S), Bureau Veritas SA (France), Intertek Group plc (U.K), R J Hill Laboratories Ltd, Thermo Fisher Scientific, Inc. (U.S), Futari Grain Technology Services (Australia), Bioprofile Testing Laboratories Llc (U.S), Great Tew Grain Processing Ltd (U.S), Eurofins Scientific (Luxembourg), SGS SA (Switzerland), and Shimadzu Corporation (Japan).

Matcha Market

Increasing health awareness regarding the health benefits of matcha tea among the populace is driving growth of the matcha market. Matcha contains high antioxidant content, mainly EGCG, which aids in the prevention of bladder, prostate, cervix, and brain cancer. High amino acid content in matcha helps reduce stress, enhance alertness and mental calmness, and prevents chronic diseases such as diabetes and gastrointestinal illnesses. Matcha is also known to boost metabolism and burn calories, due to which is it widely used for weight loss management. Growing health consciousness and figure consciousness globally, is increasing the demand for matcha tea, in turn boosting growth of the matcha market.  Easy availability of matcha tea in retail stores, online stores, and hypermarkets, among others is further fueling growth of matcha market. 

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Among grades, the classic segment accounts for the largest segment and is expected to retain its dominance throughout the forecast period. The subtle flavor of the grade and rich nutrient content are the major factors driving demand for classic grades. Among applications, the regular tea segment holds a dominant position in the market, owing to increased influence of the Japanese tradition and increasing purchasing power of the populace.

Growing prevalence of diabetes, in turn, is expected to boost demand for matcha tea. For instance, according to a research study published in American Journal of Clinical Nutrition, 2008, regular consumption of green matcha tea can increase fat oxidation during moderate-intensity exercise and can improve insulin sensitivity and glucose tolerance.

Asia Pacific holds the largest market share and is expected to retain its dominant position in the market over the forecast period. Owing to the strong tea culture in Japan and China, the matcha market is highly dominant in these countries. Moreover, health benefits associated with matcha is expected to fuel growth of the market in India, Singapore, and Australia over the forecast period. Additionally, Japan being the home to matcha tea, as well as low production and processing costs in these countries are the major factors boosting growth of the matcha market in the region.

North America is the second-largest market and is expected to expand at a rapid pace. Growing awareness of health benefits associated with matcha and growing influence of Japanese tradition are contributing to growth of the market in the region. Major cities in the U.S. such as Miami and Los Angeles have wide range of cafes providing mactha food and beverages.

Key players in the Matcha Market

Some of the major players operating in the global matcha market are The AOI Tea Company Ltd, DoMatcha, Encha, Midori Spring Ltd., Ippodo Tea Co., AIYA America, and Vivid Vitality Ltd.

Kombucha Market

Increasing awareness regarding health benefits and demand for healthy beverages are driving growth of global kombucha market. Major beverage brands focused on entering into manufacturing of this drink, which is driving growth of global kombucha market. However, alcohol content in beverage is a major restraint for growth of kombucha market.

The flavor segment has largest demand in the kombucha market and it is anticipated to grow at the highest CAGR over the forecast period. Therefore, companies are focusing on developing new flavors to meet the demand of consumers. Supermarket segment has witnessed prominent role in the distribution channel of this product, which has boosted growth of the market.

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Global Kombucha Market Outlook

• North America is projected to be the dominant region in the kombucha market. The U.S. is anticipated to contribute the largest share to this market. Increasing awareness regarding health benefits of this drink is fueling the growth of the kombucha market. The American Cancer Society stated that this beverage has promoted as a cure-all for a large range of health issues, such as baldness, cancer, AIDS, insomnia, arthritis, and intestinal disorders. Latin America witnessed moderate growth in the kombucha market, owing to increasing demand for healthy drinks in the economies such as Argentina, Venezuela, Colombia, and Brazil.
• Asia Pacific region witnessed significant growth rate and holds a second largest share in the kombucha market, owing to the growing population and increasing demand from the emerging economies such as India and China. Kombucha being originated in this region is making this region fastest growing market having low production and processing cost, in turn driving the growth kombucha market. Europe is witnessed to have a moderate growth in the global kombucha market, owing to the rising government regulations, which is hampering growth of the market.

Hain Celestial Group Inc. launched kombucha energy shots in 2011. Whole Food and Wal-Mart markets among numerous other retailers have merged with brewers for distributing this beverage. The major operating in the global kombucha market include Reed’s Inc., Millennium Products Inc., Revive Kombucha, The Hain Celestial Group, Kosmic Kombucha, Buchi Kombucha, Townshend’ Tea Company, Gt’s Kombucha, and The Humm Kombucha Llc.

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Algae Market

North America accounts for the largest market share in the global algae market due to favorable government support related to renewable energy coupled with high investment by manufacturers. Also, DHA has various health benefits such as improving eye, brain, heart and immunity system hence it is a major component of pharmaceutical and healthcare products. These factors are expected to augment the growth of algae market in this region
Increasing demand for biofuels due to government regulations and high adoption rate in the European countries are expected to propel demand for algae, in turn, boosting growth of the algae market. Furthermore, various regulations laid down by the European Union such as biofuels directives, target to achieve 6% reduction of GHG in transport fuel by 2020, Renewable Energy Directives (RED) initiative of replacing 10% of transport fuels with biofuels are the major factors driving the algae market in Europe. The need for a clean energy source in the region has further surged the demand for algae in the region. Germany, Russia, and UK are extensively using and commercializing various solar powered technology for the production of algae.

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The usage of algae in the pharmaceutical industries has substantially increased over the recent past. Companies are investing in R&D activities to develop treatments for Alzheimer’s, Parkinson’s, and dementia using algae. East Asia and South Asia have the highest number of people suffering from dementia in the world, accounting for above 9 million in East Asia and around 5 million in South Asia.

Key players are adopting various organic and inorganic growth strategies. For instance, a Belgian-based company, Tomalgea, has launched a new product in 2017 for oyster cultivators in Asia and Algae Systems LLC merged with IHI Corporation in 2014 for the development of a new production process for biofuel from algae. Pond biofuels Inc., DSM Nutritional Products, Kai BioEnergy Corp., Diversified Energy Corporation, Algenol, Dao Energy LLC, Kent BioEnergy Co., Sapphire Energy Inc., Algaetech International, Aurora Algae, BlueBioTech International, and Alltech Algae are some of the key players in the global algae market.

Algae Market Taxonomy:

On the basis of cultivation technology, the global algae market can be segmented into:

• Raceway Ponds Cultivation
• Open Ponds Cultivation Technology
• Closed Fermenter Systems Cultivation Technology
• Closed Photo Bioreactor Cultivation Technology

On the basis of application, the global algae market can be segmented into:

• Marine Sector
• Road Transport
• Bio plastic
• Aviation Sector
• DHA production( Protein sales)
• DHA production( Pharmaceutical applications)
• Others

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Green and Bio Polyols Market

Polyol is a type of alcohol which contains multiple hydroxyl groups. Green polyols are derived from polyurethanes and polyethylene terepthalate. Bio polyols or Natural oil polyols (NOPs) are derived from oils such as canola oil, castor oil, coconut oil, corn oil, rapeseed oil, palm oil, and soya bean oil. Increasing cost of petrochemical feedstock, public desire, and regulatory pressure for environment friendly products, which reduce the carbon footprint are the major growth drivers of green and bio polyols market. The demand for green and bio polyols is majorly due to its requirement in several industries such as packaging, construction, automotive, furniture, and bedding. Green and bio polyols are mainly utilized for the synthesis of polyurethane, which is further used for making coatings and foam. Furniture and construction industry is expected to increase the growth of green and bio polyols.

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Green and Bio Polyols Market Outlook

• North America is the largest market for green and bio polyols, owing to the demand from various furniture, interiors, construction, and automotive industry. For instance, the major automotive OEMs such as Ford, General Motors and Fiat Chrysler has invested approximately US$ 2.7 billion in USA, which in turn will significantly benefit the green and bio polyols market. Furthermore, the demand for materials that are recyclable or obtained from less polluting sources having low carbon impact has led to the substitution of crude-based polyols by green and bio polyols.
• In Europe, there is a significant demand for green and bio polyols due to increasing regulatory pressure for sustainable solutions. The demand for health and comfort are driving the use of polyurethane in furniture industry which in turn is increasing the demand for green and bio polyols.
• Asia pacific is the fastest growing green and bio polyols market. This can be attributed to the easier availability of raw materials, land, equipment, and skilled & cheap labor cost. The rapidly growing economies such as China and India are spending on sustainable products such as green and bio polyols. The rapid growth in electronic industry is also a major contributor for green and bio polyols. According to the union budget of 2017-18, the government of India plans to spend US$ 538.62 million on urban infrastructure development, leading to increasing demand for green and bio polyols in India.
• In Latin America, Middle East, and Africa, the burgeoning growth in construction and automotive industry is leading to the rapid demand for green and bio polyols.

The companies are adopting various organic and inorganic growth strategies to sustain their market positions. The key manufacturers in green and bio polyols are Arkema S.A., Bayer AG, BioBased Technologies LLC, BASF SE, Cargill Inc., The Dow Chemical Company, Stepan Company, Emery Oleochemicals (M) Sdn Bhd, Jayant Agro-Organics Limited, Global Bio-chem Technology Group Company Limited, Johnson Controls Inc, Cargill Inc., Global Bio-Chem Technology Group Co. Ltd., Jayant Agro Organics Ltd.,   and E. I. du Pont de Nemours and Company.

Green and Bio Polyols-Market Taxonomy

Based on Raw Materials, the green and bio polyols market is segmented into:

• Natural Oils and Their Derivatives
• Sucrose
• Carbon Dioxide
• Recycled Polymers
• Others

Based on Product type, green and bio polyols market is segmented into:

• Polyether Polyols
• Polyester Polyols

Based on Application, green and bio polyols market is segmented into:

• Foam
• Polyurethane Rigid Foam
• Polyurethane Flexible Foam
• Coatings
• Adhesives
• Elastomer
• Sealants
• Others

Based on End-use industry, green and bio polyols market is segmented into:

• Furniture and Bedding
• Construction or Insulation
• Automotive
• Packaging
• Coatings
• Capet backing
• Textiles and clothes
• Pipes and fittings
• Electronics
• Others

Pyridine and Pyridine Derivative Market

Pyridine and Pyridine Derivative Market Outlook

• Asia Pacific is the largest and estimated to be the fastest growing market due to burgeoning growth in the pharmaceutical industry, which has been driven by urbanization in India. Increase in geriatric and infant population has led to an elevated demand for medicines. Moreover, cheaper healthcare facilities in countries such as Thailand and India has boosted medical tourism in the region
• Europe is estimated to be the second largest market for pyridine due to high consumption rate of pharmaceutical products and latexes. Although the pharmaceutical industry in these regions is matured, with high prevalence of lifestyle diseases, the market is projected to grow further
• North America is an emerging market for pyridine derivatives. The growth of pyridine and pyridine derivative market is due to the need for productivity of agriculture field, which requires non-toxic and noble products
• The Middle East population has high disposable incomes, which drives consumerism. Consumption of electronics and consumer goods are growing rapidly, driving the pyridine and pyridine derivative market as well. Decline in markets of Syria and Iran have been compensated by high growth rate in the GCC countries
• Latin America plays a major role in boosting the global pyridine and pyridine derivative market growth. Brazil is the fourth largest pharmaceutical market in the world. Argentina, Mexico, and Brazil are also among the largest producers of non-patented generic drugs, which are exported to over 40 countries

Some of the major players in the pyridine and pyridine derivative market are Jubilant Life Sciences Ltd. (India), Vertellus Holdings LLC (U.S.), Lonza Group AG (Switzerland), Nanjing Redsun Co. Ltd. (China), Resonance Specialties Ltd. (India), Shandong Luba Chemical Co. Ltd. (China), Hubei Sanonda Co. Ltd. (China), Chang Chun Petrochemical Co. Ltd. (Taiwan), and Koei Chemical Co. Ltd. (Japan).

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Pyridine and its derivatives are mostly used in the pharmaceutical industry. For instance, beta picoline is used to manufacture vitamin B3 and vitamin B6. Vitamin B3 is used in pharmaceutical applications. It can cure skin diseases, improve digestive function, maintain cholesterol level, and reduce the risk of cardiovascular diseases. This increases the demand of pyridine and its derivatives. Pyridine and its derivatives are also used as agrochemicals, antioxidants, polymer, dyes, latexes, and in food industry.

Rising application in the pharmaceutical industry is the major driver for the market. Increase in chemical consumption in agrochemicals, urbanization, and increasing demand for vitamin B3 are the main drivers for the pyridine and pyridine derivatives market.  The constantly changing prices and supply demand gap of pyridine and its derivatives are the challenges faced by the pyridine and pyridine derivative market. The ban on pyridine in 36 countries including China and government regulations on the usage of agrochemicals restrains the growth of pyridine and pyridine derivative market.

Pyridine and Pyridine Derivative Market Taxonomy

Pyridine and pyridine derivative market can be segmented on the basis of type and application as follows:

On the basis of type;

• Pyridine
• Beta Picoline
• Alpha Picoline
• Gamma Picoline
• Others

On the basis of Application;

• Agrochemicals
• Pharmaceuticals
• Latexes
• Food
• Others

Soy lecithin is largely used in food, industrial as well as pharmaceutical industries due to the rich protein content and protective cover formation property.

Soy Lecithin Market Outlook 

• Asia Pacific is estimated to be the largest and fastest growing market in the forecast period owing to the high demand for the product and abundance of raw materials. India and China contribute significantly to the market growth in the region. The forecasted growth is backed by the immense demand for the product from food, construction, and paint industries
• North America is the second largest market of soy lecithin. The market growth is primarily supported by the rising demand for protein-rich as well as processed food. Busy life schedules of modern society has augmented the demand for packaged nutritional supplements, which in turn boosts the demand for soy lecithin
• Europe is an emerging market in the global soy lecithin market. The rising use of cheap source of high-quality protein in food and supplements increases the demand for soy lecithin
• The Latin America and Africa soy lecithin markets are witnessing sluggish growth rate, however, the growing economy of these regions creates a better platform for soy lecithin market in the upcoming years         

Soy lecithin being of lower price and easily available is preferred over other protein enriched food items.

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Soy Lecithin Market Challenges

Excess consumption of soy lecithin leads to many health issues. Strict government regulations pertaining to genetically modified soybeans hinder the soy lecithin market growth to an extent.

Soy Lecithin Market Participants

Some of the key market players identified in the value chain of global soy lecithin market are Archer Daniels Midland Company, Cargill, Lipoid GmbH, American Lecithin Company, Lasenor emul, Lecico Gmbh, Ruchi Soya Industries Ltd., Ceresking Ecology & Technology Co. Ltd., and Bunge Limited.

Hybrid Seeds Market

Hybrid seed are developed artificially by crossing two or more plants of different species. Crossing two different varieties result in development of seed that carries one or more desired traits. Hybrid seeds are majorly used in commercial farming to increase crop yields and to develop disease and climate resistant plants. 

These seeds are developed by natural methods of cross breeding and they are not genetically modified. Hybrid seeds are majorly used in gardening and farming of flowers and vegetables such as roses, tomatoes, and sweet corn. The advantages of hybrid seeds over conventional seeds are increased yield, early maturity, high heat and cold tolerance, disease and pest resistance, better uniformity, and better fruit quality. High demand for fruits and vegetables from emerging economies is driving growth of the hybrid seeds market.

Short term hybrid seed can be stored for 9 to 12 months, medium term hybrid seed can be stored for 12 to 36 months and long term can be stored up to 4 years and more kept under refrigeration. Hybrid seeds are treated with biological, physical, and chemical agents to develop healthy crops and prevent them from disuses caused by insects and pests. Hybrid seeds are mostly used for cultivating rice

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Hybrid seeds Market Outlook

• North America is the largest hybrid seeds market, owing to increasing demand for farming product.
• Asia Pacific is estimated to be the fastest growing market over the forecast period. India and China are gaining significant traction in hybrid seed market, owing to increasing population with high demand for healthy food. Urbanization has resulted in loss of farmland, which is creating demand for food production food in less area.

In Latin America, Middle East, and Central Europe the hybrid seeds market is growing at a slow rate due to the lack of awareness regarding benefits of hybrid seeds.

Hybrid seeds Market Challenges

However, process involved in preparation of hybrid seed is expensive and complex, which is expected to restrain growth of the market. Furthermore, hybrid seeds are unable to survive in changing climatic conditions and they cannot reproduced once sowed in the field. Moreover, lack of awareness among customers and lack of biotic stress resistant hybrids are the major challenges for growth of the hybrid seed market.

Major players are adopting various organic and inorganic growth strategies to maintain leading position in market. For instance, AgrEvo, a joint venture of Hoechst AG and Schering AG is a market leader in hybrid vegetable seeds. Key players operating in hybrid seeds market include DOW Agro Sciences LLC, E.I Du Pont De Nemours and Company, Monsanto, Syngenta AG, KWS, Advanta Limited, Land O’ Lakes, Inc., Takii & Co. Ltd., Mahyco, and Bostadt India Limited.

Polydextrose Market

Polydextrose is made from dextrose carbohydrates that bond together and form a polymer. It is produced from naturally occurring components and acts as a synthetic polymer and is used for food supplements. It is a soluble prebiotic dietary fiber, primarily used as a sugar replacer in products that provides calories and sugar. The Food and Drug Administration (FDA) has characterized polydextrose as soluble fiber. Polydextrose has reduced fat content, which helps in weight management. 

The growing health concerns among the populace has boosted the demand for polydextrose consumption, thus propelling growth of the polydextrose market. Diabetic foods and sugar free products are often produced by polydextrose due to its property of low sugar content. Health consciousness is the key factor expecting to drive market growth over the forecast period. Polydextrose health benefits such as rich fibers, low glycemic index, and low carb quantity to medical foods and nutritional products. Polydextrose is thus expected to witness an increasing demand through food and healthcare services, in the near future.

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Polydextrose market is expected to exhibit the fastest CAGR over the forecast period (2017 - 2025).

Polydextrose possess low content of sugar, calories, and cholesterol, thus used as a diabetic food additive to help in the reduction of blood fats and blood sugar. The increasing level of lifestyle coupled with high disposable income among the populace has resulted in an increased prevalence of type 2 diabetes, this in turn, is increasing the demand for polydextrose, boosting the market growth.  .

Global Polydextrose Protein Market Outlook – North America Growth Engine

The global polydextrose market is mainly dominated by the North American region, countries such as Canada and the U.S. accounted for a global share of 19.5% in the market, in 2015. Changing food habits and consciousness for health in countries such as India and China, are expected to shift the demand towards the Asia-Pacific region in the near future.

According to U.S. Food & Drug Administration (FDA) – Code of Federal Regulations Title 21 – part c - polydextrose may be used in goods manufacturing practices as a bulking agent, formulation aid, humectant, and texturizer in all foods, except meat and poultry, baby food, and infant formula, which is intended to increase the safety of food as well as increase the demand for food containing polydextrose.

According to a survey conducted by Tate & Lyle - 55% of global consumers are trying to avoid sugars and 52% are seeking to add more fiber to their diet. The demand for dietary food and beverages in Europe, is met by polydextrose, which in turn increases the demand for polydextrose in the European market. The key participants in the polydextrose market are Tate & Lyle, Danisco A/S, Medallion Labs, Baolingbao Biology, MengzhouTailijie, Vitahealth, CJ CheilJedang, Shandong Minqiang Biotechnology Co. Ltd., Samyang Genex, and Cargill Inc.

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Vitamins Market

Mass merchandisers among distribution segments is expected to dominate the vitamins market over the forecast period and is expected to expand at a CAGR of over 4.96% in terms of revenue. According to a study conducted by Coherent Market Insights, the global mass merchandisers market is projected to reach over 2.41 billion units by the end of 2021. This rapid growth of mass merchandisers industry is expected to boost growth percentile of vitamins market during the forecast period. For instance, as of June 2, 2016, AR Walmart—the global leader in mass market retail—operated over 11,453 Walmart stores across the U.S.

Factors such as growing consumer awareness for good health and increasing demand for supplement diet, in turn is expected to boost growth of the vitamins market throughout the forecast period.

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Regional Insights

North America, followed by Europe and Asia-pacific, respectively, accounted for major share in the global vitamins market in terms of revenue in 2016 and the trend is estimated to remain the same over the forecast period. In 2016, Asia Pacific held a share of 27.64% in terms of revenue, followed by Europe (28.10%). The growing demand for supplement diet in Asia Pacific due to rising public awareness coupled with growing retail and hospitality sector is expected to drive growth of the global vitamins market over the forecast period. The global animal source segment in the global vitamins market is expected to witness a CAGR of 4.99% from 2017 to 2025. Asia Pacific is expected to be the most lucrative market during the forecast period, due to its rapidly growing economy, especially in China and India, coupled with rising disposable income, which in turn is expected to bend the consumers towards supplement food along with the regular diet. Moreover, the growing retail sector across the region is also expected to boost the market for vitamins from 2017 to 2025. For instance, according to India Brand Equity Foundation (IBEF)—a Trust established by the Department of Commerce, Ministry of Commerce and Industry, Government of India—the retail market in India is expected to nearly double to US$ 1 trillion by 2020 from US$ 600 billion in 2015, due to income growth, urbanization, and attitudinal shifts.

Multinational players need to tap potential addressable market in the emerging regions with the help of geographical expansion

Major players in the global vitamins market include Adisseo France S.A.S., Archer Daniels Midland Co., BASF SE, CSPC Pharmaceuticals Group Limited, Lonza Group Ltd., North China Pharmaceuticals Corporation, Pharmavite LLC, Zhejiang Hangzhou Xinfu Pharmaceutical Co. Ltd., among others. Product portfolio expansion and geographical expansion are the key market trends which are expected to shape the industry in the near future. For instance, on April 17, 2017, Ashland announced to acquire Pharmachem Laboratories, a leading international provider of ingredients to global health and wellness industries and products to fragrance and flavor houses.

Omega 3 Ingredients Market

Omega 3 ingredients are naturally-occurring polyunsaturated fatty acids and nutrients that are critical for human health. There are three types of omega 3 ingredients namely alpha-linoleic acid (ALA), eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA). These types of ingredients are used in various applications such infant formula, supplements & functional foods, animal feed, and pharmaceuticals. Supplements & functional foods was the largest segment in the global omega 3 ingredients market in 2016, and the trend is expected to remain the same during the forecast period. Growing lifestyle and age-related diseases in North America and Europe is subsequently fueling growth of the supplements & functional foods segment. Also, emerging economies in Asia Pacific, Latin America, and Africa are fueling demand for omega 3 ingredients for application in the flourishing pharmaceuticals industry. The market for omega 3 ingredients is expected to expand at a CAGR of 15.00%, during 2017-2025, according to Coherent Market Insights analysis.

Various research studies have established a link between consumption of fatty fish and lowering of coronary heart diseases. For instance, fish oils are used as a supplement to balance the required dietary intake of eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA). Also, fish oil is commonly recommended as a supplement product for people who have had a myocardial infarction by the American Heart Association, World Health Organization (WHO), the National Heart Foundation of Australia and National Health and Medical Research Council (NHMRC).

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Market Dynamics

Increasing consumer health awareness about the benefits associated with the consumption of omega-3 fatty acids such as DHA and EPA are major factors fueling growth of the global omega-3 ingredients market. Omega-3 ingredients are also linked with lowering prevalence of cancer, heart diseases, and arthritis. Cancers of the prostrate, colon, and breast can be lowered with the intake of omega-3 ingredients. Also, omega-3 ingredients play a major role in brain development of infants, which is a major factor propelling growth of the global omega 3 ingredients market. 

Low public awareness about the types of omega 3 fatty acids and their benefits will restrict growth of the global omega-3 ingredients market. Negative consumer perception about the smell and taste of omega-3 ingredients is also expected to restrict the growth of the market. Technological advancements and product innovation is expected to fuel the market for omega 3 ingredients during the forecast period. For instance, on October 6, 2016, DSM introduced new 3C technology to reinvigorate omega 3 supplements category. Also, on June 9, 2015, Croda introduced Incromega DHA and approved by European Food Safety Authority (EFSA). On March 8, 2017, Royal DSM and Evonik collaborated to manufacture omega 3 fatty acid products from natural marine algae for animal nutrition. This innovation will enable the production of omega 3 fatty acids for animal nutrition without using fish oil. North America, followed by Europe and Asia Pacific is expected to dominate the market in 2016 and the trend is expected to remain the same during 2017-2025.

Market Taxonomy

This report segments the global Omega 3 Ingredients market on the basis of source, type and application. On the basis of source, the market is segmented as Nuts and Seeds, Vegetable Oils, Marine and Soya. On the basis of type, the global Omega 3 Ingredients market is segmented as ALA, DHA and EPA. On the basis of application, the global Omega 3 Ingredients market is segmented into Infant Formula, Supplements & Functional Foods, Animal Feed, Pharmaceuticals and Others.